"Moët Imperial DESIGN BY AMBUSH" Special Video Directed by YOON - Release
To celebrate the launch of the "Moët Imperial DESIGN BY AMBUSH", the first global collaboration in history for French champagne house Moët & Chandon, a special video release today. Directed by AMBUSH® Creative Director YOON, "Moët Imperial DESIGN BY AMBUSH" video features EXILE / J SOUL BROTHERS III performer Takanori Iwata as Friends Ambassador. The "Moët Imperial DESIGN BY AMBUSH" bottles will go on sale from March 26th (Fri.) in Japan.
Given the difficulties to get together with people, to see family and friends due to the Covid-19 pandemic, this video was created based on the concept of "STEP FORWARD and open the future with your hands" with the hope of "making 2021 a fun year". AMBUSH® designer YOON came up with the idea of using ASMR technology to create the next generation of toast scene which Takanori Iwata took on to challenge for the first time.
From the unique sound of uncorking the bottle to the delicate yet beautiful sound of champagne bubbles, the result is a remarkable and unprecedented video.
Collaboration bottles with themed and personal messages about "making 2021 a fun year" by Takanori Iwata, MIYAVI, Mandy Sekiguchi, and others will be on display at AMBUSH® WORKSHOP for a limited time - between March 26th (Fri) to April 4th (Sun).
For more information about the collaboration and about the MOËT & CHANDON x AMBUSH concept store, please visit MOËT & CHANDON official website (www.moet.com/ja-jp/moet-x-ambush).