AMBUSH®︎ COLLABORATES with MOËT & CHANDON
AMBUSH®︎ collaborated with the French champagne House Moët & Chandon to create a limited-edition of the iconic Moët Impérial champagne bottle – the first time in 152 years that the bottle of the House’s signature champagne born in 1869, is redesigned by a collaborating creative.
“I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial. It was a great challenge given its recognizable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne.” ―YOON, AMBUSH®︎ Creative Director
YOON was chosen for this special collaboration for her pioneering spirit as a “rule-breaker”.
The Moët & Chandon x AMBUSH partnership showcases YOON’s disruptive creativity and confirms the desire of the House to connect with the spirit of its time and stand for the values that speak to today’s generation, while supporting a charitable cause. A portion of profits from the sale of limited-edition Moët & Chandon x AMBUSH bottles will be donated to the World Land Trust, an international conservation charity that protects threatened natural habitats.
Moët & Chandon x AMBUSH capsule launches on February 15th, 2021 and will be available worldwide at ultra-selective department stores, online retailers and select wine stores.
The collaboration will launch in China and South Korea this Fall.