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Take 35% off selected styles for man and woman. Holiday shipping deadlines here.

Take 35% off selected styles for man and woman. Holiday shipping deadlines here.

TURNING HEADS: STOP MAKING SENSE

The bucket hat was originally designed with little more than practicality in mind but its current incarnation turns heads. The now-iconic downward sloping rim was first created to shield the faces of farmers and fishermen from the rain and its compact size made it easy to slip into any pocket. Although the bucket hat has held on to much of its original utility, it has evolved into a wardrobe mainstay with a surprisingly wide range of contemporary connotations –– golf, hip-hop, gift-shop memorabilia, raves –– which give the bucket hat a universal quality. Managing to be both subtly subversive and unconcernedly conventional, the modern bucket hat appeals to a number of sensibilities and subcultures — an unassuming finishing touch to all considered outfits.

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Location: Tokyo, Japan

Photography: Hiroshi Manaka

MU: Yuka Hirac

Hair: Hayate Maeda

Nail Artist: Miho Miyakawa

Styling Assistant: Dominika Szmid

Talent: Gray, Misha

Editor : Joanna Kawecki