ECSTATIC: BOOSTING LEVELS OF SEROTONIN
The untapped power of smiling. Crossing neuroscience, anthropology and psychology, and taking only 17 muscles to release a dose of serotonin to the brain — even a cheeky grin is all it takes to impact your whole body and nervous system cells for an ultimate free-flow. Charles Darwin, better known for theorizing on evolutionary biology, also developed the Facial Feedback Response Theory, which suggests that the act of smiling actually makes us feel better. Unbridled, uninhibited bouts of the ‘feel-good’. Double your dose with an AMBUSH® Smiley Charm.
Location : Tokyo, Japan
Photography : Toshio Ohno
HMU : Kazunori Miyasaka
Talent: Gray Del Fierra, Kennedy
Editor : Joanna Kawecki
Some items are currently only available at the following stores.
SHIBUYA-KU SHIBUYA 1-22-8, TOKYO, JAPAN
SHIBUYA-KU UDAGAWACHO 15-1, SHIBUYA PARCO 2F, TOKYO, JAPAN