AMBUSH® OPENS SPRING SUMMER 2022 POP-UP STORES WORLDWIDE

AMBUSH® opens six temporary mono-brand pop-up stores around the world during March and April 2022, beginning on March 21st with four locations: KaDeWe in Berlin, Selfridges in London, Saks Fifth Avenue in New York, and Harvey Nichols in Dubai. The openings at Boon The Shop in Seoul and Beymen Galataport Istanbul will follow in the coming weeks.
This special activation further connects global and local communities to AMBUSH®, reinforcing brand awareness through visually impactful retail spaces within world-renowned shopping destinations.

Wrapped in ‘Solar Power’ yellow carpeting, each AMBUSH® pop-up features a life-size replica of AMBUSH® iconic jewellery, moulded in chromed and mirrored aluminium.
In Berlin, consumers enjoy a magnified version of the AMBUSH® DAISY, surrounded by solar panels as featured in the Spring Summer 2022 Lookbook. A gigantic AMBUSH® PILL CHARM serves as a jewellery display tool in Selfridges, London. At SAKS on the Women’s floor, visitors are welcomed by a self-standing AMBUSH® PADLOCK. Two large AMBUSH® MUSHROOMS frame the space in Harvey Nichols, Dubai. In Seoul, the quintessential AMBUSH® A-CHAIN runs through the location. Lastly, Beymen’s guests find an AMBUSH® BOLT standing tall on the shop floor.