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AMBUSH® AUTUMN-WINTER COLLECTION

SHOW IN MILAN


AMBUSH® joins Milan Fashion Week for its debut runway show. 

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For the AW22 collection, the opposing energies of the physical and imagined worlds are apparent in all aspects of the collection, from the show’s set to the accessories. 
As YOON builds an AMBUSH® Metaverse, she thinks of the exact opposite: the people who wear her clothes and their physical needs. A digital universe needs to be rooted in reality to feel believable, even if you’re building a vessel for celestial travel, here symbolised by a huge solar sphere in the centre of the runway. 

 

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Despite the new runway format, AW22 takes the instinctual approach to the garments of previous seasons, starting with the extended silhouette the designer has made her signature.
 

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The models stand tall in their cartoonish platform shoes and fluffy outsize hats. Strong and square-shouldered outerwear contrasts with skinny, slightly flared pants (or no pants at all) for women and an overly long straight leg for men. 
 

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The distortion adds a surreal aspect to their silhouette – slightly alien. As they touch down from their sphere, however, the models’ feet hit a runway of white quartz powder, returning to earth and reality. 
Both nostalgic and futuristic – anime characters made real, and real people made digital  – AMBUSH® continues on its journey into new realms.

 

Creative Direction : YOON & Gary Horton

Production : Villa Eugenie

Styling : Carlos Nazario

Casting : Rachel Chandler

Make Up : Yadim Carranza

Make Up Sponsor : MAC Cosmetics

Hair : Cyndia Harvey

Nails : Dawn Sterling

Sound Design : Matteo Ceccarini 

Video & Livestream : InDigital