ABOUT US

AMBUSH® was founded in 2008 by YOON and VERBAL as an experimental jewelry line, introducing innovative, pop art-inspired designs that captured a distinct Tokyo aesthetic. The brand’s iconic POW!® motif jewelry received media coverage around the world, establishing AMBUSH® as a bold new voice in contemporary design. With apparel later introduced as a canvas to expand its creative language, AMBUSH® evolved into unisex ready-to-wear collections and a broader design universe spanning jewelry, fashion, retail, culture, and experience.

The brand made its Paris debut in 2015, with YOON and VERBAL recognized by Business of Fashion’s BoF 500 and HYPEBEAST 100 over consecutive years. In 2017, AMBUSH® was selected as one of the top eight finalists for the LVMH Prize, further solidifying its position within the global fashion landscape.

AMBUSH®’s uniquely crafted parts form an idiosyncratic design language that has led to commissions and collaborations with an illustrious list including Louis Vuitton / Kim Jones, sacai, Moët & Chandon, Bvlgari, Nike, Converse, Rimowa, GENTLE MONSTER, and more. In recent years, the AMBUSH® universe has continued to expand through projects with Naomi Osaka, Beyoncé, Coca-Cola, G-DRAGON, UGG and others. Beyond AMBUSH®, YOON and VERBAL also launched their collaboration with Audemars Piguet, the Royal Oak Concept Flying Tourbillon, further extending their creative language into the world of high watchmaking.

In 2018, Kim Jones named YOON as jewelry designer for Dior Men, with her first creations for the house appearing in the S/S 2019 collection. In the same year, AMBUSH® debuted at Amazon Fashion Week Tokyo, marking a key step in bringing the brand’s Tokyo-born vision onto the runway. In 2022, AMBUSH® presented its first Milan Fashion Week runway show, further establishing its position as a Tokyo-born brand with a global design language.

Since opening its first flagship store in Tokyo in September 2016, AMBUSH® has grown its network of stores across Japan, including Shibuya PARCO, GINZA SIX, Hankyu Umeda in Osaka, and most recently, AMBUSH® WORKSHOP at Shinsaibashi PARCO in Osaka in 2026. Each space tells a different chapter of the AMBUSH® story — an invitation to step inside the brand’s universe."