A BRIDGE OF NATURAL WORLDS: AMBUSH® AW22 AT SOGETSU KAIKAN

 

Returning to Sogetsu Kaikan designed by Isamu Noguchi for the third season, AMBUSH® displays its AUTUMN-WINTER 2022 collection among the plaza’s granite surfaces, stone sculptures, and trickling water features. The AW22 collection bridges elements of urban subcultures with a spirit of rebellious exploration, a sophisticated take on the brand’s archetypal characters. Here, the Sogetsu Kaikan, entitled Heaven (Tengoku), is a conduit of new meaning for the collection, removing the characters from the otherworldly desert of the AW22 runway show in Milan to the tranquil Japanese stone garden. 
The setting brings the clothes into a different context, where for the first time, the AMBUSH® boy and girl are removed from their element and transported somewhere new. The subtlety of the indoor garden contrasts with the bold shapes from the collection, where silver studs are hammered into black leather for a fetishist finish mixed with elongated silhouettes for coats, dresses, and platform shoes. Other garments, threaded with strings of intricate beads or sculpted from shearling and natural leather, sing among the carved rock formations and spiral sculptures. Jewelry is elegant and unassuming among the granite surfaces, glistening with the nearby pools of water. 
The AMBUSH® WKSP collection is at home in the garden, clashing only in color as the vibrant greens and oranges of the collection hang in situ against the neutral tones of wood, stone, and ceramic. Hiking boots and other outdoor gears are in harmony with the nature-inspired location. Meshing tradition with technology, the exhibition also displays the AMBUSH® SILVER FCTRY, the brand’s metaverse experience, bringing the AMBUSH® ethos of innovation full circle.

 

 

AMBUSH® AUTUMN / WINTER 2022

MEN’S + WOMEN’S COLLECTION PRESENTATION
Location: Sogetsu Plaza, Tokyo, Japan

Images: Koji Ueda

Translated by: Yurika Nawa