NIKE WOMEN by YOON
Nike announces the new “Nike Women by Yoon” apparel collection.
Nike recently united Naomi Osaka and YOON to create one-of-a-kind day and night competition kits (in green and black, respectively) for her return to the U.S. Open.
Nike Women by Yoon features a new take on old-school, tennis-inspired looks — designed for those who dare to hit differently. Together, the custom kit and collection tap into Nike’s underlying innovation and design philosophy, which is rooted in listening to the voice of the athlete, meeting athlete needs and advancing their dreams. In doing so, the brand unlocks only-at-Nike opportunities, like bridging Osaka and Ahn, a longtime Nike collaborator, to expand the edges of sport and create new meanings across sport, style and culture.
Throughout the collection, Ahn employs court-inspired styles that play outside the lines. The collection's colors, for example, draw on both vintage school uniforms and classic sport styles to evoke a rebellious teen aesthetic reflected in the Nike Women by Yoon campaign.
Unexpected cuts further that feeling, combining classic tailoring with modern energy and edge to offer looks that can be worn as uniform or styled and celebrated as separates. All the while, remixed heritage details such as chenille varsity patches and YA for Nike Court logos infuse classic tennis styles with a distinctive, contemporary flair.
The “Nike Women by Yoon” collection will be available for purchase starting August 27th at AMBUSH®︎ WORKSHOP, AMBUSH®︎ WORKSHOP2, AMBUSH®︎ WORKSHOP GINZA, AMBUSH®︎ HANKYU UMEDA, AMBUSH®︎ HANKYU MEN'S TOKYO, NIKE.COM, and select NIKE retail stores.