UGG® × AMBUSH® Unveil Second Collaboration for AW25
For Autumn/Winter 2025, AMBUSH® reunites with UGG® for a new five-piece collection that reimagines UGG®’s signature materials through the bold design lens of YOON. Releasing September 12th, 2025.
This collaboration is conceived as a love letter to Shibuya — the neighborhood that shaped YOON when she first arrived in Tokyo. Infused with the pulse of early 2000s Tokyo street culture, the collection reflects the duality of nostalgia and the present.
Three key silhouettes lead the collection:
UGG AMBUSH Heel : a sheepskin-covered heel in natural and brown.
UGG AMBUSH Boot : a versatile boot in black and chestnut.
UGG AMBUSH Woven Boot : a woven reinterpretation, also available in black and chestnut.
Crafted with UGG®’s premium sheepskin, full-grain leather, and nubuck, the designs transform familiar footwear into bold new expressions that embody AMBUSH®’s spirit of reinvention.
The campaign, shot in Shibuya and starring Japanese rapper and singer Yuki Chiba, captures the energy of bowling alleys, neon lights, and backstreet gatherings — echoing the atmosphere that continues to inspire YOON.
“The boots and shoes I often saw when I first moved to Shibuya have always stuck with me, so this is my love letter to the neighborhood,” she shares.
The UGG® × AMBUSH® Autumn/Winter 2025 collection launches September 12 at AmbushDesign.com (11AM JST) , UGG.com(9AM PST), AMBUSH® WORKSHOP, AMBUSH® WORKSHOP2, AMBUSH® WORKSHOP GINZA, AMBUSH® HANKYU UMEDA, UGG Tokyo Flagship Store.