AMBUSH® x REESE’S PUFFS: The Future of Breakfast

AMBUSH® and REESE’S PUFFS are taking fans beyond the cereal bowl and reimagining the future of breakfast — in the metaverse, and in real life — in a special collaboration including two limited edition REESE’S PUFFS cereal boxes, an immersive breakfast experience created exclusively for REESE’S PUFFS fans, and an AMBUSH® x REESE’S PUFFS Chrome Puff bag.

The Next Breakfast Dimension:

Be the first to preview the Chrome Puff and gain early access to the Breakfastverse at this futuristic diner experience in New York City on Wednesday, Nov. 16.

The Chrome Puff:

Intrepid cereal lovers can get their hands on the expertly crafted, cereal-bowl-turned-fashion accessory inspired by AMBUSH®’s metallic and modern aesthetic. The Chrome Puff is the only accessory fit for the future of breakfast with a foldable chrome spoon, allowing you to bring your most fashionable self to the breakfast table, or wherever your morning takes you.

The Breakfastverse:

Navigate a REESE’S PUFFS-inspired metaverse that captures the cutting-edge style of Yoon in an interactive online experience created to explore while you eat breakfast. Participants who navigate their way through the ‘Breakfastverse’ and make it to the ‘Chrome Throne’ will be entered into a sweepstakes for a chance to win their own Chrome Puff or the Collectible REESE’S PUFFS Cereal Box.

Collectible REESE’S PUFFS Cereal Boxes:

The original REESE’S PUFFS x AMBUSH® designed cereal box is now available at retailers in the US. A special collector’s edition chrome-inspired REESE’S PUFFS x AMBUSH® box will be available in limited quantities from November 17.

AMBUSH® x REESE’S PUFFS CHROME PUFF is available at shop.reesespuffs.com (US only)

AMBUSH® x REESE’S PUFFS DESIGNED CEREAL BOX is now available in the cereal aisle nationwide (US only)

AMBUSH® x REESE’S PUFFS COLLECTIBLE CEREAL BOX is available at shop.reesespuffs.com from 11/17 (US only)

AMBUSH® x REESE’S PUFFS BREAKFASTVERSE is live at shop.reesespuffs.world (US only)