LEXUS AND AMBUSH LAUNCH “THE FUTURE CLASSIC CLUB”

LEXUS AND AMBUSH LAUNCH “THE FUTURE CLASSIC CLUB”

AMBUSH’s Yoon Ahn and VERBAL Join Lexus to Celebrate 25 Years of the Lexus IS
The project launches with a short film and limited capsule collection inspired by the idea of what makes a future classic.

PLANO, Texas — To mark 25 years of the Lexus IS, Lexus and Tokyo design house AMBUSH introduce The Future Classic Club, a project exploring the people, objects and ideas that continue to resonate over time.

Launching with a film and limited capsule collection, The Future Classic Club asks a simple question: what makes something a classic before history decides it is one?

The collaboration brings together two brands with roots in Japanese design and a shared appreciation for craft, detail and ideas that evolve without losing their identity.

For Lexus, that philosophy has been embodied by the IS for 25 years. When first introduced for the 2001 model year, the sports sedan challenged conventions around what a luxury car could be for a younger generation, establishing a distinctive style and expression all its own.

“For 25 years, the Lexus IS has challenged convention, bringing together bold design with performance and a distinctly individual point of view,” said Lisa McQueen, senior manager, Lexus marketing. “Its enduring relevance reminds us that true originality is never defined by a moment; it has the power to shape what comes next. That belief sits at the heart of The Future Classic Club and drives it forward.”

The Future Classic Club comes to life in a cinematic film directed by Xavier Tera, tracing the enduring influence of the Lexus IS across two eras of Tokyo, moving from an early-2000s salaryman world inspired by the era of the original sedan to contemporary Tokyo where its silhouette and influence continue to endure.

Inspired by the visual language of early Japanese cinema, the film brings the Club’s philosophy to life through the people, places and design of Tokyo, introducing three Club members whose own paths reflect its spirit:

Sara Choi, Professional Drifter, Founder of Badseki: A boundary-pushing creative who has carved her own path in drifting, translating a distinct perspective on car culture into her own streetwear label Badseki.

Reo Sano, Artist, Actor, Dancer: Rooted in street dance, Reo is a multidisciplinary artist whose work spans music, fashion and art. As a member of GENERATIONS and an established actor, he moves fluidly across creative disciplines.

Reiji Okamoto, Musician, DJ: A creative force whose influence spans music, fashion, design, and art. Alongside his work as the drummer for OKAMOTO'S, Reiji also curates the YAGI EXHIBITION, building a career around connecting diverse creative worlds long before they reach the mainstream.

Designed under the creative direction of Yoon Ahn, The Future Classic Club collection translates the design language and enduring character of the Lexus IS into an ultra-limited collection of apparel and hardware accessories.

Across the collection, industrial hardware, structured textiles, graphic treatments and timeless silhouettes reinterpret elements of the IS through the AMBUSH design language.

“We were interested in the fact that the IS has been around for 25 years and still has a recognizable identity,” said Yoon Ahn. “That became the starting point for the collection. We looked at the details, materials and character of the car and translated them through the AMBUSH language into pieces we would actually want to wear and keep.

‘FUTURE CLASSIC CLUB’ LEATHER FIREMAN JACKET (USD 2,600): A short, driver-ready leather jacket defined by clean, minimal lines and structured proportions.

‘SEAT MEMORY’ RED QUILTED JACKET (USD 780): A cozy, driver-off-duty piece that carries the athletic DNA of the IS’s stitched interior.

‘FUTURE CLASSIC CLUB’ CREST T-SHIRT (USD 130): A minimal expression of the capsule featuring the Future Classic Club crest.

‘RECORDED DESIGN SESSION’ T-SHIRT (USD 130): Featuring the iconic Lexus logo reinterpreted through IS grille lines and headlight curves.

‘FUTURE CLASSIC CLUB’ L/S TEE (USD 160): A long-sleeve T-shirt, pairing a minimal front wordmark with the collection’s signature Lexus crest across the back.

‘FUTURE CLASSIC CLUB’ CAP (USD 120): A co-branded club essential featuring the collection’s signature crest and Future Classic Club identity.

‘FUTURE CLASSIC CLUB’ CARABINER (USD 300): A functional piece of wearable hardware finished in chrome with intricate engraving.

Limited quantities of the collection will be available for purchase on ambushdesign.com beginning Friday, Sept. 18, 2026 at midnight EDT / 1 p.m. JST.

The Future Classic Club is an open invitation to those forging their own paths. Lexus and AMBUSH invite creators, designers, and thinkers to share the work, ideas and inspirations they believe deserve to endure using #FutureClassicClub.

The Club will continue to grow through a series of cultural moments and activations, beginning with an immersive New York Fashion Week event with PAPER. The event offers an exclusive first look at The Future Classic Club collection and brings together creatives across fashion, music, and the arts defining what comes next.

To watch the hero film and explore the collection, visit ambushdesign.com.