Have you ever walked into a space and immediately knew, “I’ll never forget this night”?
In the heart of Tokyo's vibrant Kabukicho district lies a hidden gem—THE27CLUB—a place where history, art, and entertainment converge in a blend that’s both nostalgic and futuristic. It reminds me of the world of Blade Runner, a dazzling utopia suspended between the echoes of the past and the thrill of the future. It’s a mesmerizing blend of old Hollywood’s hedonistic glamour and the wild excess of Tokyo’s bubble era.
And what better stage for "PARA PARA NITE," the ultimate summer bash celebrating Gyaru spirit and parapara dance culture, brought to life by Sabukaru and AMBUSH® on August 24, 2024?
To uncover the magic of the space, I chatted with the mastermind behind THE27CLUB.
The club is the third collaboration of owner Matsuzaka and visionary designer Yamamoto Kaito—a partnership that birthed a space pulsing with creativity and soul. Though Yamamoto tragically passed away this May, his spirit lives on, woven into the very fabric of Tokyo’s nightlife.
The club’s name, as you might have guessed, pays homage to the notorious “27 Club,” a group of legendary artists who burned bright and left us far too soon at the age of 27—icons like Jimi Hendrix, Janis Joplin, and Jim Morrison. This place isn’t just a venue; it’s a living tribute, a sanctuary for all forms of entertainers. Inspired by the opulent and extravagant ambiance of Studio 54, THE27CLUB combines high-energy glamour with a nod to the past, creating an atmosphere that’s both iconic and intimate.
The building that houses THE27CLUB has a story all its own. Originally a cabaret called “Happy Hinomaru,” it operated for 60 years with its iconic design of neon lights resembling Japanese flags—though they were actually intended to represent nipples, a cheeky nod to the Hinomaru.
Over the years, countless people, including celebrities, have taken photos in front of these lights, likely unaware of their playful origin. THE27CLUB has preserved this whimsical element, continuing the legacy of humor and light-heartedness that defines the space.
By day, The Club transforms into a cozy cafe called Ni-Nana Kissa (@27kissa), offering a more casual and relaxed atmosphere. But by night, it morphs into a vibrant show club, with a mysterious staircase leading to a world that’s both intriguing and inviting. While Kabukicho is often known for its intimidating vibe, THE27CLUB breaks the mold, providing a hidden haven that feels worlds apart from the Host/Hostess clubs and bars in the area. This duality has made it a popular spot for music video shoots.
The design of the space is a fusion of old and new, retaining much of its original interior, with modern updates that bring a fresh twist. The use of pink and green hues adds a contemporary feel, while nostalgic touches like the “No Yakuza Allowed" sign and the original cashier booth evoke memories of the building’s past. The lighting, curated by The BK Sound, DJ for the music group Shonan no Kaze, enhances the club’s unique ambiance, while top-notch sound systems ensure every performance is unforgettable.
THE27CLUB offers a variety of shows, from Burlesque-style performances to eclectic acts, with different themes each night to keep things fresh and exciting. The goal is to create truly one-of-a-kind experiences, leveraging the space’s unique atmosphere to offer something you won’t find anywhere else in Tokyo.
In an city overflowing with entertainment options, THE27CLUB stands out for its ability to offer something distinctly different in the area. It’s a place where the spirit of Kabukicho meets a creative vision that defies expectations, all while honoring the past and celebrating the present. Whether you’re a history buff, design enthusiast, or just looking for a unique night out, THE27CLUB promises to surprise and delight.
IMAGE COURTESY OF @THE27CLUB
THE27CLUB
3F, ACB-Kaikan Bldg. 2-36-3 Kabukicho
Shinjuku-Ku Tokyo Japan
https://the27club.jp/